Dressing ecocentrically

You probably have a lot of clothes in your closet that you don’t wear, yet you continue to buy more. This is a very common occurrence in the world we live in: Spaniards buy an average of 34 garments a year, while in the United States, the average is 60 garments a year.

These figures are contrary to the objectives of the Paris Agreement, which aims to limit global warming to 1.5 degrees Celsius, which means that we should not buy more than five new garments a year.

In Spain, one million tons of clothes are thrown away every year and barely 10 to 12% of them are reused or recycled. It is estimated that on average around the world we wear each item of clothing only seven or eight times before discarding it.

Through our “We Are Ecocentric” Movement we want to give visibility to this reality that is very harmful to our planet.

How does it affect us?

Consumption of natural resources: It is estimated that the textile industry uses around 93 billion cubic meters of water per year, equivalent to the consumption of 5 million Olympic-size swimming pools.

Greenhouse gas emissions: Garment production is responsible for 8% of global greenhouse gas emissions.

Water pollution: Chemicals used in textile dyeing and finishing processes are often released into bodies of water without adequate treatment.

Waste generation: The fashion industry generates enormous amounts of waste, including unsold garments, fabric trimmings and clothing discarded by consumers. It is estimated that around 85% of the garments produced end up in landfills or incinerated, contributing to soil and air pollution.

Remember when you used to wear your sister’s or brother’s hand-me-downs?

You also play an important role in all of this, which is why we recommend opting for ethical and sustainable brands, making more conscious consumer choices and of course including thrift stores in your shopping routine.

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