We had a great presence at Grupo Piñero’s stand at #Fitur2022, Madrid’s International Tourism Fair (if you haven’t heard of it). This year, sustainability inspired the design and concept of our stand located in Pavilion 3, Stand 3C03. We all worked to promote our movement and announce our Instagram Contest “The Ecocentric Traveller”
In this new edition of the fair, under the slogan “we embrace the world, we are tourism”, we presented our new initiatives for this year, especially our strategy focused on developing alongside sustainable growth and innovation. We also shared the “we are ecocentric” movement with visitors to the stand, an initiative that invites society to show their “ecocentric” side and carry out individual actions to take care of the planet. Visitors were able to learn about the movement first-hand and sign up to it.
We loved receiving all of the Ecocentrics and exchanging ideas with them. Additionally, they received ECO-BOMBS… Don’t worry, they’re just little sachets of seeds to plant and, thereby, mitigate some of their carbon footprint while attending the Fair.
Many people showed their ecocentric side and supported the movement, from the Grupo Piñero teams, to our partners, collaborators and visitors to our stand.
Here’s a small sample… Thanks to all! And let’s continue to grow and show that our planet matters to us.